TRASH MUSEUM
Brand Identity, Motion Design, Editorial, Logo, UI/UX
2025

PURPOSE

The Trash Museum highlights discarded objects, rethinking what we usually overlook. Its debut exhibit, TUNED OUT, explores the idea that waste still carries value, asking visitors to reconsider what gets thrown away. It’s a reminder that what’s forgotten can still hold potential.

PROCESS

The exhibit takes cues from artist Ken Butler, who turns everyday objects into hybrid instruments. Using that as a foundation, the visual system emphasizes contrast: raw textures, found imagery, and a layout that mimics the feeling of sifting through something abandoned. The title, TUNED OUT, challenges viewers to engage with what they’d normally ignore.

AWARDS

Indigo Award, Gold Winner
Graphis New Talent, Silver Winner

Logo concept inspired by recycling symbol to turning waste into art and celebrating the endless cycle of rebirth.

Exhibition wall features a motion piece that is inspired by Ken Butler's bassy sound, activated in sync with the music played through his hybrid instruments. The movement responds dynamically to the sound, creating a visual interpretation of the deep, resonant tones that emerge from his unique sculptures.

The catalog cover of the exhibition plays off with the division between the object and instrument.

The staggered typography was intentionally designed to mirror the dynamic, fragmented nature of Ken Butler's hybrid instruments. Just as Butler's sculptures combine diverse elements to create something new and unpredictable, the typography is arranged in a way that disrupts the traditional flow, adding visual tension and energy

The museum is exhibited in NYC’s Salt Shed due to its unique design as a concrete structure built to store 5,000 tons of salt for the NYC Department of Sanitation. Its industrial, utilitarian function aligns with the museum's theme, offering a space that reflects both the city's infrastructure and the artistic potential of repurposed, functional architecture.