Brand Identity, Motion Design, Logo, Apparel
2024
A Spanish utility brand made for bold product and industrial designers. CREAR draws from industrial design sketching, where products are explored from multiple angles and dimensions. The brand celebrates the layered nature of functionality—how ideas are built, revised, and refined.
PROCESS
Typography and layout are used to echo the look of technical sketches—overlapping, dimensional, and iterative. Overlays and stacking elements mimic the visual language of sketch annotations. The color palette and form decisions emphasize movement and mechanical precision.
The typography in CREAR is overlaid to emphasize the multi-dimensional nature of industrial design, showcasing how products and ideas exist in layered perspectives. This approach mirrors technical sketches, where overlapping lines and annotations convey depth, movement, and iterative thinking.
The CREAR logo is sketched within square grids to reflect the precision and structure of industrial design, mirroring technical drawings while balancing creativity with engineered functionality.