CREAR2024
A Spanish utility brand targeted towards bold product and industrial designers. Inspired by industrial design sketching. Which showcases the product’s functionality from different angles and dimensions on a 2D plane.




The typography in CREAR is overlaid to emphasize the multi-dimensional nature of industrial design, showcasing how products and ideas exist in layered perspectives. This approach mirrors technical sketches, where overlapping lines and annotations convey depth, movement, and iterative thinking.

to compose

to invent

to produce

to imagine

The CREAR logo is sketched within perfect square grids to reflect the precision and structure of industrial design, mirroring technical drawings while balancing creativity with engineered functionality.