Brand Identity, Logo
2025
A late-night taco truck serving messy and unpolished meals for New York’s night owls. Parked near your favorite nightlife spots, it’s the perfect last stop to satisfy your cravings after a long night.
PROCESS
Its identity is rooted in UK’s pub crawl scene. The hierarchy mimics their vintage signs’ visual language. The circular emblem logo pays homage to the style commonly seen in pub signs and beer labels. This mix of structure and spontaneity reflects both the gritty nature of nightlife and the heritage of pub crawls.
The circular emblem logo pays homage to the style commonly seen in pub signs and beer labels. And our very own mascot “Tipsy.”
Our mascot “Tipsy” teaches you how to make our menu items in a recipe zine.