2024
A rugged tool packaging system made for people who build, fix, and get things done. Backbone recognizes that real work requires tools that go beyond quick fixes—it’s about strength, precision, and grit.
PROCESS
Packaging reveals the tool and shows what it repairs through a metaphor of the spine and support. The patterning references a backbone, while the custom letterforms use negative space to nod to screw head types. OSHA safety colors ground the visual identity. I used Adobe Firefly to mock up the package and polished them in Photoshop.
The key problems I found in tool packaging are plastic waste, no shelf presence, and lack of sensory engagement. The reenvisioned material for this brand is made out of reusable sandpaper to create a tactile experience.
The pattern represents a spine, and the counter spaces within the letter ‘B’ are shaped to reflect different screw head types. The backbone provides stability and support to the body, tools are the core of any project.
Inspired by OSHA’s workwear color guidelines.
I used Adobe Firefly to generate realistic mockups from flat illustrations created in Illustrator, then enhanced details in Photoshop.